Head of Products & Growth · AI Transformation Lead · Head of Marketing & Positioning. 20+ years building internet products and teams — from a SaaS exit to Canada's most AI-integrated mortgage ecosystem.
From a successful serial founder with 20+ years building online platforms and teams to AI Transformation Lead — now at the forefront of deploying AI as a core operating system in North America's fintech and lending market.
Over the last years, systematically integrated AI into every layer of business — rapidly launching and validating new products using AI, then embedding it deep into operations: consumer intake, lead qualification, document review, rate monitoring, workflow automation, and advisory delivery — replacing manual processes with intelligent systems that scale without proportional headcount growth.
Management Experience: 20+ years hiring, building, and leading development teams across multiple countries and product cycles — working with hundreds of specialists across the full stack. Know where every team excels and where friction builds — and how to deploy AI precisely at those points to amplify output and empower teams to achieve results beyond what headcount alone can deliver.
Founder Experience: Founded and scaled CMSE — one of the earliest SaaS platforms in Russia — to the top-2 position in the niche SEO market, 50+ team across 3 international offices (Saint-Petersburg, Russia · Hanoi, Vietnam), and a full founder-to-exit with acquisition by SAPE after 12 years of profitable growth.
Joined at the early stage and designed the full product, growth, and go-to-market strategy — building the company from zero. Led a complete AI transformation: replacing manual operations with intelligent systems covering consumer intake, lead qualification, document review, rate monitoring, and workflow automation across all products and teams. Every platform compliant with FSRA, FINTRAC, PIPEDA, CASL, and MBRCC Guidance.
Rebuilt the entire acquisition infrastructure from scratch — new website, full conversion funnel, and performance marketing engine in a highly competitive Canadian lending market with strict CPA constraints. Grew Google reviews from 2.1 to 3.6 through structured reputation management.
Founded one of Russia's first SaaS marketplace platforms — a fully automated two-sided transaction system for SEO link placement, built before marketplace models were standard. Grew from zero to top-2 market position, scaled to 50+ employees across 3 international offices (Saint-Petersburg ×2, Hanoi), then exited via acquisition by SAPE.
Every product conceived, designed, and shipped under my direct leadership.
Proprietary SaaS built to replace all fragmented third-party tools — the central operating system for deal management, client tracking, document handling, and workflow automation across the entire brokerage network. The backbone connecting every other platform in the HMA ecosystem.
applyeasy.ca ↗Zero-down renovation financing with Complete It™ protection — a 3-way legal contract with milestone-based staged payments ensuring project completion. Built for homeowners, real estate professionals, brokers, and home sellers.
canaho.ca ↗Reinvents mortgage renewal from the ground up. AI handles consumer intake, qualification, and lender matching across 55+ lenders — with RATEFLOW rate-drop guarantee ensuring the best rate before closing. Free to consumers. Lender-funded model.
cmrprogram.ca ↗Built by 2 people in 3 months using Claude Code. Replaced the entire marketing department — AI voice agents call leads, qualify, and transfer live with zero human involvement from capture to handoff. Multi-channel outreach, NODE visual automation builder, internal booking system, social media planner.
leadsoft.ca ↗Locally hosted open-source LLM pipeline automating mortgage document verification — 20+ document types, dual-extraction loop, bank statement fraud detection, and cross-document reconciliation. All processing on HMA infrastructure. Compliance assessment running in parallel: FSRA, FINTRAC, PIPEDA, CASL, MBRCC.
Founded one of Russia's first two-sided SaaS marketplace platforms for SEO link placement — built before marketplace models were standard. Grew to top-2 market position, scaled to 50+ employees across 3 international offices (Saint-Petersburg ×2, Hanoi), then exited via acquisition. Full 0→1→exit lifecycle.
cmse.ru ↗HMA Brokerage & Rusland Capital runs a fully integrated AI ecosystem across every stage of the mortgage journey — from the first ad impression to the signed deal. Every product is interconnected, sharing architecture, data, and AI workflows as a single intelligent operating system. No fragmented tools. No manual handoffs.
LeadSoft runs AI-driven email campaigns, SMS sequences, and Meta paid ads from a single platform — feeding all leads into a unified pipeline automatically.
Voice agents (Retell AI + ElevenLabs) call leads within minutes, qualify the full mortgage profile, and make the routing decision — 0 human involvement from capture to live transfer.
CMRP is a consumer-facing brand and product — positioned as a standalone mortgage renewal platform, not a lead funnel. Designed to attract and convert borrowers through direct consumer trust rather than brokerage outreach.
Automated live lender feed tracking. If rates drop before closing, RATEFLOW applies the adjustment automatically — Rate Drop Guarantee, no action required from the client.
Locally hosted Qwen 3.7 pipeline processes 20+ mortgage document types — fraud detection, cross-document reconciliation, missing field detection. All on HMA infrastructure, zero data leaves the org.
ApplyEasy orchestrates the full deal lifecycle — intake, document collection, status management, compliance checks, and agent routing — across the entire brokerage network on one platform.
LeadSoft runs paid ads, email sequences, and SMS campaigns. Lead enters the pipeline automatically.
AI agent calls the lead, qualifies their mortgage profile, and routes — zero human involvement.
CMRP matches across 55+ lenders in real time. RATEFLOW monitors rates and guarantees the best available rate before close.
Local LLM pipeline processes all submitted documents — flags issues, detects fraud, cross-validates the package.
Licensed FSRA agent receives a fully qualified lead with complete context, reviewed documents, and lender options pre-loaded. Human makes the final decision.
Open to senior product, growth, and AI transformation roles — and strategic conversations with founders building in fintech, SaaS, or AI-powered operations.
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